medium production

Rosen Berg that mass culture deficiency is monotonous, dull, vulgar, and easy in rich life in temptation and loneliness. Mass culture the concept first appeared in the United States of America philosopher Ortega" backlash" in one book. Mainly refers to a region, a society, a country newly, by the public, accept in culture.

　China's mass culture rose in the second half of the 20th century. It follows the reform and open policy spring breeze to sway awakens, takes root in the market economy fertile soil grows, in short less than 20 year, then the rapid strength for and from the official mainstream culture, keeps pace with the social branch culture shape which from the educational world outstanding person culture,relevant departments the tripod stands like a tripod.

It grew strong fundamentally changed the Chinese culture traditional pattern, positively has affected the national personality mold and the social development appearance, but has also initiated the multiple social effects and many kinds of different appraisals and the discussion, this urged the people to be able not but to ponder its value, the effect and the development control question.

　　We said today the mass culture is a specific category, it is mainly refers to emerges in the contemporary metropolis, with the contemporary big industry close related, take the globalized modern media (is specially electronic media) as the medium production in enormous quantities contemporary culture shape, is in the expense time or the accurate expense time, by expense ideologyThe preparation,TV network guides the populace, adopts the fashion operation way the contemporary culture expense shape. After it is the modern industry and the market economy full development product.

Is the contemporary populace massively fellowship contemporary society culture public space or the public domain, is throughout history the human widespread participation, in history scale biggest culture event.

　　The mass culture is different with the high-level culture, because the high-level culture has the obvious social stratum; It is also different with the local culture and the populace culture, because the latter has the obvious spontaneity.

The main theory
Mass culture the concept first appeared in the United States of America philosopher Ortega" backlash" in one book. Mainly refers to the value of mass culture is a region, a society, a country newly, by the public, accept in culture.

Rosen Berg that mass culture deficiency is monotonous, dull, vulgar, and easy in rich life in temptation and loneliness. Popular culture often through the mass media ( television, newspaper, magazine, network, etc.) to spread and performance, although this culture temporarily overcome the people in reality the loss and loneliness and the survival of the sense of crisis, but it is also likely to greatly reduce the human culture true standard, thus in the long history of the deepening people's alienation.

Mass culture theory nourish the soil is a modern industrial society with highly developed market economy, high-tech production and emerged with the material and cultural consumption. Cultural consumption is phenomenon of culture itself, not; culture is the spiritual product, not the concrete material. Industrialization is to solve the human basic needs for survival, which provide rich material life,digital television the culture solution of human existence is the high-level requirements, namely advancing spirit and construct, i.e.

how humans realize their own values, explore their own potential, to achieve the ultimate concern of human nature. Mass culture advocates have obviously overlooked this simple fact. Social production is the pursuit of material wealth and diversity, and as far as possible for the human to provide complex consumption structure. Mass culture plane, the bulk copy is to eliminate the cultural individuality and creativity for the purpose, the pursuit of material wealth of diversity and cultural pursuit of simple standardized clearly constitutes a human survival paradox.

In a sense, the western mass culture is a rebels against the mainstream ideology of sport. It was built in the western economy is highly developed in the foundation, industrial civilization to a certain process, the public 's sense of freedom, emancipation of the mind reaches a certain height after the.