home page title
(3) in the homepage title should include the rich key word. Considered the search engine marketing the characteristic, the search engine the key word which contains to the homepage title in has the high weight, lets in the homepage title include the key word which as far as possible the user retrieval uses.
Take the website home page design as the example, generally speaking the home page title is the website name or the corporate name, but considered in some names is possibly unable to contain the company/website the core business, i.e. does not have the core key word, by now usually used “a core key word + company/place” the way takes the website home page title. This article begins some network marketing service provider website home page title example which enumerates, actually is also selects this method to design the homepage title,ink box but because has displayed too many “the core key word”, instead did not have the core.
The above several aspects had considered actually the search engine retrieval homepage's characteristic, the homepage title design will be i.e. advantageous in the search engine retrieval takes the important attribute, even so, the author still suggested that is the same with the homepage content writing, the homepage title writing first is to the user looked that above this premise considered is only then meaningful to the search engine retrieval. Obviously the homepage title design is not an optional matter, especially to the website home page title design, cannot not be prudent.
Makes the art designing to look like is not an easy matter. First, must has an approximate understanding to the entire stand and the enterprise. For example: Certain enterprises like the blue color the main tuning, you impossible to make a red main tuning, violates the customer like this completely the main wish, if the baidu symbol alters to colorfully, believed that everybody will not approve. Stationmaster's responsibility plans the website structure. Similarly also needs to have certain aesthetic standard. Following introduced several section of commonly used drawing instruments and the elementary knowledge.
1. source document psd, ai, cdr difference
the psd document is founds with photoshop, certainly must use photoshop to open;
the ai document is Illustrator. They are Adobe Corporation. the ai document similarly may also use photoshop to open, but after opening, will write down in the identical level.
the cdr document is CorelDRAW.
2. about CMYK and RGB color pattern
CMYK is Cyan (blue), Magenta (pinkish red), Yellow (yellow), Black (black), this is prints uses the quite universal color pattern.
R, G, B are Red, Green, Blue (red, green, blue) three kind of colors, the RGB pattern are carry on the superimposition by these three kind of colors for the primary color to simulate the nature color the color combination pattern. We use daily the colored computer monitor,toner the color TV set and so on color uses this kind of pattern.
3. vector chart
The vector chart and the bitmap biggest difference are, it not resolution influence. Therefore when printing, may enlarge or the reduction graph willfully, but will not affect the chart the clarity.
Vector chart: Is draws up the graph according to the geometry characteristic, the vector may be a spot or a line, the vector chart can only depend on the software production, the document takes the intrinsic space to be small, because this type's image document contains the independent separation image, may the free unlimited combination again. After its characteristic is the enlargement, the image will not distort, with resolution irrelevant, the document will take the space to be small, is suitable for the graph design,website design the writing design and some symbol design, the format design and so on.
ai cdr is the vector chart.
4. picture document jpg, gif, png, bmp difference
bmp: Not after the compression the real color picture which expressed with the lattice, takes the floppy disk space to be big
gif: Is after the compression, can only express that 256 kind of colors, take the floppy disk space to be small, often uses for to demonstrate the color sole Cheng Kuai cartoon design, GIF also has one kind to be possible to express the continual animation.
png: Is the fireworks picture format
jpg: Is also harms the packed format,Email Marketing but it expressed the color is quite rich, generally uses for to demonstrate the real color the picture or the design.
5. name card size question
Name card standard size: 90mmX54mm. But adds on hemorrhage high and low about each 2mm, therefore in design time
The manufacture size must establish is: 94 x 58mm.
6. the source document provides the question
As designer and customer (here figure of each stationmaster), if does not have definite orders agreement beforehand
The designer is authorized not to provide the source document.
7. anything is logo, ci, vi
VI is the Visual Identity abbreviation, Chinese translates is “the enterprise vision recognition”. VI is the CI plan static state identification sign, is the enterprise idea vision transmission carrier, therefore its project are most, the effect is most direct. VI as the visual recognition, it is the external performance, no doubt needs to have the esthetic sense, but VI must be MI manifestation, reflects enterprise's idea directly.
Therefore VI design contains like this some principles: Namely the full transmission enterprise idea, the human nature principle, the national characteristic principle, succinct abstract and the dynamic principle, the staff participate in the principle, the principle of legality, the artistic principle and the individuality principle.
CI is the Corporate Identity abbreviation, Chinese translates is “the enterprise image”. The CI plan, is refers to the enterprise to have the goal, to have own image which the plan, strategic creates hope that from this enhances enterprise's social popularity, obtains oneself most suitable condition of business finally. But logo is only the website or an enterprise sign.